On slowness as a design strategy, not a delay

Clients sometimes apologise for asking us to take our time. We wish they wouldn’t — slowness is the strategy, not a symptom of one going wrong.

A decision made in week one and revisited in week six is a different decision, even if it lands in the same place. The revisiting is where the confidence comes from, and confidence is the thing that keeps a design from being value-engineered away later.